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Domain Name Dilemma: Do Dashes or Underscores Goose Google Rankings More?
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Some swear dashes in domain names send rankings soaring.
Some have an ongoing love affair with underscores.
Others are sure there is no difference.
While I agree you do get a bit of a bounce in Google if you do...
Don't Forget B.O.B.!
So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.P.C. campaigns bringing site visitors, your sales copy is...
IS YOUR SHOPPING CART COSTING YOU MONEY?
They was a time when doing business on the internet simply meant hanging out your electronic shingle and raking in the profits. Then it became necessary to build your online credibility through reciprical linking and membership in organizations like...
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Affiliate Opportunity Scams
What could be better than an opportunity to make money using
the power of affiliate marketing, while avoiding the hassle of
having to build a site or pay to host your domain? Wouldn't
it also be wonderful to have someone else do the work of
sending traffic to your site?
Basically, you just sit back and wait for those huge
commission checks to roll in.
Sound too good to be true? Good, because you guessed it. If
it sounds too good to be true, it probably is.
I'm referring to affiliate 'links' opportunity sites that
are becoming increasingly popular. 'All' you have to do is
promote the site.
In these schemes, you are given a free site into which you
insert your affiliate link. That link becomes the 'featured
link' on your site. Featured link? Picture a site like
Yahoo!, then try to pick out one link as being featured.
Can't do it, can you?
As the owner of a fr*ee site, you also earn a paltry
commission when you sell one of these sites to someone else.
Earning a commission on the sale of a product or service
from which no one benefits sounds like ML*M to me.
Now here's the good part. For a 'small fee' the company
promises to do 'all the work' of building masses of traffic
to your affiliate site.
Oh wait. Before you can earn commissions from those links,
you'll have to JOIN all those programs first. Until then,
the links belong to the person who gave you the fr*ee site,
and any sales made from those links will be credited to him,
not you.
Considering those sites typically consist of hundreds, and
sometimes thousands, of links to various affiliate programs,
it's starting to look like you're going to have to do some
work, doesn't it?
Do you really want to pay the 'small fee' of fifty or sixty
dollars a month for the privilege of generating commissions
for someone else? Instead, you could buy a web site
template for twenty bucks that looks a hundred
Associated Websites
times nicer
than the affiliate links site design. Then you pay ten bucks
a month to host your own site and join all the same
affiliate programs.
Actually, you probably wouldn't want to join all the same
programs. Many of these affiliate links lead to sites and
products that you wouldn't want to buy yourself. Do you want
to risk your business reputation by offering them to your
site's visitors?
Don't forget that the same offer is made to thousands of
people every day, each of them looking for the same magic
bullet - the quick and easy business opportunity. That means
that there are copies of 'your' site all over the web, and
more coming online everyday. So much for being unique.
Not having a niche has another disadvantage. How many
surfers will find your flea market affiliate link site when
they are searching for 'handheld computer' or 'treadmills'?
Approximately none. Niche sites get ranked by the search
engines while flea markets don't get found.
All in all, these 'opportunities' are a waste of time and
money, and benefit only the scheme's originator.
Real affiliate marketing opportunities abound, and many have
excellent potential for earning serious income. Thousands of
affiliate marketers enjoy very large incomes by promoting
merchant programs and products.
While they avoid the hassles of carrying inventory, order
processing and customer service - super affiliates do
not avoid effort.
They know that success comes from investing time, effort and the
forging of one's own path.
In other words, do the work, reap the rewards.
About the Author
Rosalind is a recognized expert of affiliate marketing.
Her recently released ebook, the "Super Affiliate Handbook: How
I Made $436,797 Last Year Selling Other People's Products
Online" is receiving rave reviews throughout the I-marketing
community. Check it out at: http://superaffiliatehandbook.com
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