|
|
|
A New Twist To The Signature File Idea
After the incredible success of Hotmail.com, the use of signature files on all outgoing e-mail accounts has been a common method of web promotion.
The limitation that most people face is that there is a limit to how much "legitimate" e-mail...
Pick A Passion To Intensify And Fuel Your Online Business
I remember watching the greatest player to ever play the game of basketball, six time NBA Champion Michael Jordan. On many different occasions Michael Jordan clearly stated that determination, focus, and persistence is what helped him reach his...
Protecting Your Domain Names
Domain Dispute is no longer news unless a Madonna or Julia Roberts type of celebrity gets involved. However, greater now than ever is the risk for domain registrants to lose their domain names when they get involved in a domain ...
The Key To High-Volume Web Sales
The Key To High-Volume Web Sales by Michael Southon The quickest way to achieve high-volume sales on the web is to set up your own affiliate program. There are two ways to set up an affiliate program: you can install affiliate tracking software...
This Piece of Software Does It All
I make my living as a writer (hard copy niche non-fiction books and online instruction courses) and I use the internet to promote my wares. For years I searched for a piece of software that would free up my time to concentrate exclusively on...
|
|
| |
|
|
|
|
|
|
Domain Name Dilemma: Do Dashes or Underscores Goose Google Rankings More?
The debate rages.
Some swear dashes in domain names send rankings soaring.
Some have an ongoing love affair with underscores.
Others are sure there is no difference.
While I agree you do get a bit of a bounce in Google if you do this right - it’s only marginal.
Still let’s end this debate once and for all and PROVE which is better. Using Google search results (SERPS) to test if Google treats dashes or underscores the same or differently.
The guinea pig multi-word search term I picked is "affordable search engine placement".
To set a benchmark I first cast the broadest net possible doing a search using
affordable search engine placement
Google returned this:
Searched the web for affordable search engine placement.
Results 1 - 10 of about 78,600
That says 78,600 pages were indexed by Google for ANY of those keywords.
Next I searched on the same phrase only this time I separated the words by dashes like this:
affordable-search-engine-placement
Google turned up these results:
Searched the web for affordable-search-engine-placement.
Results 1 - 10 of about 1,160.
As you can see our term with dashes gave considerably fewer results than the one without.
Then I searched on the same words separated by underscores:
affordable_search_engine_placement
For this one Google didn’t find much:
Searched the web for affordable_search_engine_placement.
Results 1 - 4 of about 6.
Finally I searched for
"affordable search engine placement"
Note the quotes. Using quotes limits the search results to one specific phrase.
In this case Google returned:
Searched the web for "affordable search engine placement".
Results 1 - 10 of about 1,160.
If that looks familiar it’s exactly the same number of pages as the keyword phrase with dashes returned.
Okay so what have we got?
The first search returns what you could say is a free for all of listings with any of the words in the keyword phrase. That’s why there are so many search results.
Next the phrase with underscores produced negligible results. As in next to none.
While the keyword phrase with dashes and the exact phrase search turned up the
Associated Websites
same number of SERPs.
At this point you should be wondering "Why is that?"
Glad you asked. Even if you didn’t let me explain.
The reason for this apparent match of search results is Google uses the dash to separate the words in the phrase. Programmers call this a "delimiter". In essence Google sees the dash as a separator between the words.
Yet Google obviously does NOT treat the underscore as a delimiter. To Google it’s just another character. Which is proven by the search results. Since if Google treated the dash and underscore alike the number of SERPs returned for
affordable_search_engine_placement
or
affordable-search-engine-placement
would be identical. But as you saw they are not. Not even close.
So the answer as to which is better, dashes or underscores, is obvious now isn’t it? You want to use dashes in your domain names, folder names, files names etc.
That’s because using dashes to separate the words will give you the biggest Google impact - whatever that impact may be. Since Google can parse the different words. While underscores don’t help one iota.
Look. This isn’t theory or speculation. It’s fact. And you can repeat the same searches with any keyword phrase you want and you’ll get the same results.
Yet to keep this real don’t expect some kind of massive boost from this dash trick. Sure it can help a tad as part of an over all optimization scheme. But whether or not you use dashes in a domain, folder or file name is not going to be what gets you top Google listings. Content and links are.
Still this study does settle the debate about dashes and underscores. Giving you yet another little thing you can do to rank well.
About the author:
John Gergye shares more ideas like this in his just updated
eBook "Traffic From Google in 35 Days". Find out more
here: http://www.traffic-test-tube.com/j/tfg35cl.shtml
Or test your search engine IQ by taking his seo quiz
http://www.traffic-test-tube.com/search-engine-quiz.shtml
and get the free special report "Coming Out On Top".
|
|
|
|
|
|