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Affiliate Goals - Successful Goal Setting for Affiliates
When I first started out with Affiliate Marketing a few years ago, my primary goal was a very simple one. I just wanted enough money to pay for my hosting, which at the time was an ungodly $40 per month for a small website. Of course, these days...
Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to...
How To Use Banner Exchanges To Get Real Traffic
This article is about a not too widely known way to get traffic to your website. Real traffic and real visitors. However, you will have to get over the stigma of using banner ads and you will have to be open minded about Adult websites. This...
Search Engine Cloaking
Cloaking As soon as you mention the idea of page cloaking you can be sure that someone somewhere is going to jump to the conclusion that you intend to cheat the search engines. There is no denying the fact that search engine spammers have used...
Software Marketing Creativity
Marketing is about creativity. Outside of posting shareware on download sites there are numerous promotional opportunities available to independent software developers. The first thing that I’ll mention is developers need to take full advantage...
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Link Popularity - Your Key to a Page #1 Listing
Last week I was doing a search in Google under
'ezine advertising' and was amazed to find one of my
own websites on the first page of results (position #4
out of 271,000).
So then I went to Yahoo and got another shock - there it
was again at position #4 out of 274,000 results.
If you're wondering how I did it, the answer is I'm not
entirely sure.
But my guess is *link popularity*.
What is link popularity?
Some years ago the major search engines realized that
the best way to decide if your website has valuable
content (and is therefore worth a high ranking) is to
see how many other websites link to your site.
Link popularity was pioneered by Google but has now
become a key factor in the algorithms used by most of
the major search engines.
Would you like to know your current link popularity?
Here's a free tool that will check your link
popularity in Alltheweb, AltaVista, AOL, Google,
HotBot and MSN. This tool will also compare your link
popularity with your competitors':
http://www.marketleap.com/publinkpop/
Now that you know your link popularity, you may be
wondering how you can increase it.
Here are some commonly used strategies - some
effective and some not:
==> FFA Sites
Free For All sites are websites that collect your
email address (and send you a lot of junk email) and in
return allow you to post a link on a website.
FFA sites are rather like a conveyor belt - new links
are constantly being added and old links being pushed
off. On Many FFA sites your link will last an hour or
two at the most.
Even if your link stayed on an FFA site long enough to be
indexed by a search engine, it is unlikely it would increase
your link popularity. Search engines regard FFA sites as
spam and they'll either ignore your link or penalize your site.
==> Link Exchange Programs
As with FFA sites, you need to ask yourself the same
question the search engines ask.
Did someone link to your site because you have valuable
content? Or did they link to your site as part of a mutual ploy
to artificially raise each other's link popularity?
The search engines know how to tell the difference and
some of them (Google for example) will actually ban
your site for engaging in 'link farming'.
Another problem with this method is *link relevancy*. If
the sites linking to you have content that is not
related to your content, the search engines
Associated Websites
will not
give much weight to those links.
==> Reciprocal Links with Individual Webmasters
This will definitely increase your link popularity,
especially if you seek out link partners whose
websites share the same theme as yours.
But this approach is time consuming - first you have to
surf around looking for potential link partners, then you
have to email them, then you have to confirm that
they added your link and so on.
==> Writing Articles
This is the technique I use for increasing link
popularity and it works very well.
Write short articles of 300 - 800 words and then
submit them to the article announcement lists and the
online article banks.
There are thousands of webmasters out there who need
free content for their websites and you'll soon find your articles
appearing on dozens, even hundreds, of different websites.
At the bottom of your article is your Resource Box
containing a link to your website. It might look
something like this:
--------------------------------------------------------------------------
John Doe is the webmaster of yourdomain.com where he
offers cutting-edge tips on all aspects of web marketing.
To find more advice, tools and resources to help you
succeed in online business, visit: http://www.yourdomain.com
--------------------------------------------------------------------------
Most webmasters will make the URL in your Resource Box
an active link. If they don't, you should insist on
it because it's part of the deal - they get free
content for their website and you get a free link.
This technique has two important advantages over
other methods of raising link popularity:
(1) You don't have to clutter up your website with
reciprocal links
(2) You don't have to invest huge amounts of time
searching for link partners and then emailing them to
request a link. If they like your article, they just
add it to their website.
Happy writing!
(c) 2002 by Michael Southon
About the Author
--------------------------------------------------------------------------
Michael Southon has been writing for the internet for
over 3 years. He has shown hundreds of webmasters how to
dramatically increase traffic and sales. You can read more
articles like this by joining his EPT Newsletter (FREE 3 Day
Mini-Course when you join): ept-subscribe@aweber.com
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