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Link Popularity - Your Key to a Page #1 Listing
Last week I was doing a search in Google under
'ezine advertising' and was amazed to find one of my
own websites on the first page of results (position #4
out of 271,000).
So then I went to Yahoo and got another shock - there it
was again at position #4 out of 274,000 results.
If you're wondering how I did it, the answer is I'm not
entirely sure.
But my guess is *link popularity*.
What is link popularity?
Some years ago the major search engines realized that
the best way to decide if your website has valuable
content (and is therefore worth a high ranking) is to
see how many other websites link to your site.
Link popularity was pioneered by Google but has now
become a key factor in the algorithms used by most of
the major search engines.
Would you like to know your current link popularity?
Here's a free tool that will check your link
popularity in Alltheweb, AltaVista, AOL, Google,
HotBot and MSN. This tool will also compare your link
popularity with your competitors':
http://www.marketleap.com/publinkpop/
Now that you know your link popularity, you may be
wondering how you can increase it.
Here are some commonly used strategies - some
effective and some not:
==> FFA Sites
Free For All sites are websites that collect your
email address (and send you a lot of junk email) and in
return allow you to post a link on a website.
FFA sites are rather like a conveyor belt - new links
are constantly being added and old links being pushed
off. On Many FFA sites your link will last an hour or
two at the most.
Even if your link stayed on an FFA site long enough to be
indexed by a search engine, it is unlikely it would increase
your link popularity. Search engines regard FFA sites as
spam and they'll either ignore your link or penalize your site.
==> Link Exchange Programs
As with FFA sites, you need to ask yourself the same
question the search engines ask.
Did someone link to your site because you have valuable
content? Or did they link to your site as part of a mutual ploy
to artificially raise each other's link popularity?
The search engines know how to tell the difference and
some of them (Google for example) will actually ban
your site for engaging in 'link farming'.
Another problem with this method is *link relevancy*. If
the sites linking to you have content that is not
related to your content, the search engines
Associated Websites
will not
give much weight to those links.
==> Reciprocal Links with Individual Webmasters
This will definitely increase your link popularity,
especially if you seek out link partners whose
websites share the same theme as yours.
But this approach is time consuming - first you have to
surf around looking for potential link partners, then you
have to email them, then you have to confirm that
they added your link and so on.
==> Writing Articles
This is the technique I use for increasing link
popularity and it works very well.
Write short articles of 300 - 800 words and then
submit them to the article announcement lists and the
online article banks.
There are thousands of webmasters out there who need
free content for their websites and you'll soon find your articles
appearing on dozens, even hundreds, of different websites.
At the bottom of your article is your Resource Box
containing a link to your website. It might look
something like this:
--------------------------------------------------------------------------
John Doe is the webmaster of yourdomain.com where he
offers cutting-edge tips on all aspects of web marketing.
To find more advice, tools and resources to help you
succeed in online business, visit: http://www.yourdomain.com
--------------------------------------------------------------------------
Most webmasters will make the URL in your Resource Box
an active link. If they don't, you should insist on
it because it's part of the deal - they get free
content for their website and you get a free link.
This technique has two important advantages over
other methods of raising link popularity:
(1) You don't have to clutter up your website with
reciprocal links
(2) You don't have to invest huge amounts of time
searching for link partners and then emailing them to
request a link. If they like your article, they just
add it to their website.
Happy writing!
(c) 2002 by Michael Southon
About the Author
--------------------------------------------------------------------------
Michael Southon has been writing for the internet for
over 3 years. He has shown hundreds of webmasters how to
dramatically increase traffic and sales. You can read more
articles like this by joining his EPT Newsletter (FREE 3 Day
Mini-Course when you join): ept-subscribe@aweber.com
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