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42 Killer Domain Secrets Exposed!
The Basic Stuff
Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe...
Marketing For Success: 4 Strategies for Online Businesses
The success of any online business depends in large part on where and how it's marketed. After all, a website sitting all by its lonesome in cyberspace isn't going to do much good; people have to be able to find it first! But that's only where it...
Search Engine Optimization - Search Engine Friendly Domain Name
Having your own domain name is now become so important. It is not only representing professional and credibility of your company, but it is also make your url being indexed by search engine much easier. There is another important role of domain...
Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly world...
Sub Domains - An Inexpensive Solution to Grow Traffic
Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing. A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate. There is...
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Register Your Domain Name Longer = Better Search Engine Rankings?
Google May Have New Criteria When Ranking Web Sites
While I was registering a new domain yesterday I came across an option asking if I wanted to register it for more than one year. At first, I paid it no mind and just registered it for one year.
Later, I came across some advice that GoDaddy provides stating that you should register for multiple years to inmprove search engine rankings with Google.
It seems Google's thinking is, the longer a domain name is registered, the more credible the business is. And credible, relevant web sites are what Google wants to show up in search results, giving the user who is searching for information the top-quality search results.
At first I thought it might be a scam so GoDaddy could make more money with people registering domain names. But after doing some research I now believe GoDaddy's advice.
Google filled out a patent application,
Associated Websites
which below states:
“40. The method of claim 38, wherein the domain-related information is related to at least one of an expiration date of the domain, a domain name server record associated with the domain, and a name server associated with the domain.”
Although it is not guaranteed this will increase your search engine rankings, if you want to gain a potential advantage, slight as it could be, register your domain names as long as possible. If you are committed to your business, this is probably a smart move for you.
About the Author
Jason Cohen is a co-founder of OptimalWebsite.com, a web site that offers consultation for Internet Marketing and Search Engine Optimization.
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