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3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business...
Pick A Passion To Intensify And Fuel Your Online Business
I remember watching the greatest player to ever play the game of basketball, six time NBA Champion Michael Jordan. On many different occasions Michael Jordan clearly stated that determination, focus, and persistence is what helped him reach his...
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over the...
The single biggest mistake made by affiliate and associate program members
Here's a tip that can change your thoughts about the best way to market an affiliate program. What is the difference that leads some people to make a very good income with online marketing while others make a few dollars here, a few dollars there,...
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools...
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Ten Ways to Foil Credit Card Fraudsters
In the last twelve months, credit card fraud against online
companies has exploded as more and more thieves figure out
how easy it is. To make matters worse, online and phone orders
are not automatically insured against fraud - you are 100%
liable for all your losses.
So here are some easy ways to protect your e-business from
credit card fraudsters:
1. Reject orders sent from free web-based email accounts like
Yahoo or Hotmail. Antifraud.com says nearly all fraudulent
orders come from free accounts.
2. Most real businesses have e-mail addresses that include
their website's domain name. Go to their site and see if it
looks legit.
3. If the billing address is different from the shipping
address, this should raise a red flag, especially if they
are in different states or countries.
4. Another high-risk transaction is two or more orders from
the same credit card.
5. When in doubt, phone the number listed on the order.
6. US banks have an
Associated Websites
Address Verification System (AVS) that
merchants can use to ensure the billing address the purchaser
has given matches the one in the AVS system.
7. If you use an online order processor, make sure it has
thorough fraud prevention measures.
8. Put a message on your site warning crooks you have anti-
fraud protection in place.
9. Create a blacklist of bad credit card numbers so you
won't get ripped off twice by the same thief.
10. If you want an extra sense of security, insurance
coverage is now available against this type of fraud. One
reputable site that offers it is http://www.iib.com.au/
About the Author
Suspect your e-content is not working hard enough for you?
Heather Reimer writes action-inspiring web content, sales
letters, news releases and articles, all at lower rates
than the competition. Editing/proofreading also available.
Get a FREE content analysis report on your site when you
request an estimate. mailto:heatherreimer@codetel.net.do
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